WE NORWEGIANS

Knitted in 100% extrafine merino wool, the 1977 World Cup Sweater offers natural warmth, breathability, and softness against the skin. The fitted silhouette and high neck create a flattering, streamlined look, while the five bold colorways bring a fresh, playful edge to your ski wardrobe. Designed for both performance and style, it’s equally at home carving down the mountain or enjoying après ski. Pair it with our Tyin Bootleg Pant or Solo Ski Pant for a striking, retro-inspired ensemble. The 1977 World Cup Sweater pays homage to the legendary World Cup competition in Voss, where Swedish ski icon Ingmar Stenmark claimed his first gold medal after previous attempts. As many know, the friendly—but fierce—rivalry between Sweden and Norway runs deep, especially in sports. At We Norwegians, we admire Ingmar’s iconic ski style from that era. Setting competition aside, this sweater celebrates both Ingmar Stenmark and the unforgettable fashion of 70’s skiing.

1977-genseren er en hyllest til verdenscupstevnet på Voss, der skilegenden Ingmar Stenmark vant sitt første gullmetall på Voss. Han hadde deltatt tidligere, men i år ble han nummer 1! Som mange av dere vet, går rivalisering mellom Sverige og Norge langt, men spesielt innen idrett, selvfølgelig. Vi liker å tro at det er en vennlig slags rivalisering mellom gamle venner, men det kan være at noen vil være uenige. Vi nordmenn på den annen side elsker skistilen Ingmar var sportslig på den tiden, og konkurranse satt til side, vil vi uttrykke vår beundring og kjærlighet til både Ingmar og 70-tallets skimote ved å dedikere denne genseren til ham! Kvalitet: 100% fin merinoull Passe: Modellstørrelse: Small for kvinner Designet for en tett passform Omsorg: Håndvask Bruk spesialvaskemiddel for ull - Ingen blekemiddel Ikke bløtlegg, gni eller vri Må ikke tørkes i tørketrommel Form på nytt når det er vått - Tørk flatt Stryk/damp med en klut Kan krympe opptil 5 % Farge: Svart

Designer notes: Designed for both skiing and après-ski, our AfterSki Sweaters are crafted from breathable, washable merino wool for lasting comfort and performance. Each colorway features unique artwork that brings a playful, retro vibe—perfect for standing out in the après-ski bar. Pair with the SnowFun ski pant to complete the ultimate stylish, vintage-inspired ski look. Quality: 97% Merino Wool/ 3% Elastane Mid-weight knit quality Jacquard knit Fit: The model is wearing size S Model height: 175 cm | 5'9" Garment length: 61 cm | 24.1" Chest: 83 cm | 32.7" Designed for a slim fit Care: Machine washable on wool setting, cold Use special detergent for wool - No bleach Do not soak, rub or wring Do not tumble dry. Reshape when wet Iron/steam using a cloth May shrink up to 5%

AfterSki-genserne er laget like mye for ski som for afterski. Den er selvfølgelig strikket i vaskbar merinoull, noe som gjør den funksjonell og pustende – Og det morsomme designet gjør den til en hit i afterski-baren. Alle fargekombinasjoner har et individuelt kunstverk. Kombiner den med SnowFun skibukse for den ultimate, retro og frekke skilooken. Kvalitet: 100 % merinoull Passe: Kroppsnær passform for enkel lagdeling Omsorg: Kan vaskes i maskin på ullinnstilling, kaldt. Bruk spesialvaskemiddel for ull - Ingen blekemiddel. Ikke bløtlegg, gni eller vri. Må ikke tørkes i tørketrommel. Omform når den er våt. Stryk/damp med en klut. Kan krympe opptil 5 %

Beskrivelse Den klassiske "fiskergenseren" er et must i din garderobe i Scandi Summer-stil. Vår versjon er laget i et mykt og lett merino/cashmir garn, med overdimensjonert mønster, kontrasterende paneler og splitter i sidesømmene. Passformen er løs, med ribbestrikket krage og vide ermer. Bruk den som et mellomlag under regnjakken, eller legg den over t-skjorten på de kalde sommerkveldene. Laget i KINA   Composition 90% merino Wool/10% cashmere Fabric/Material/Print 5 gg  Care instructions Hand wash Use special detergent for wool - No bleach Do not soak, rub or wring  Do not tumble dry

Part of the collaboration between We Norwegians and Australian footwear brand Emu, this oversized ski sweater celebrates a shared passion for premium merino wool. Crafted in the colors of the Norwegian and Australian flags, the design features stars inspired by the Australian flag for a playful nod to the collaboration’s heritage. With a relaxed, cozy fit and a soft roll-neck collar, this sweater is perfect for warmth and comfort both on and off the slopes. Pair it with the matching Emu x We Norwegians boots for a coordinated après-ski look that blends style, craftsmanship, and playful international flair. 100% Merino wool Jacquard knit Heavy knit quality (5-gauge) Fully fashioned Rib knit collar, cuffs and hem

  Part of the collaboration between We Norwegians and Australian footwear brand Emu, this oversized ski sweater celebrates a shared passion for premium merino wool. Crafted in the colors of the Norwegian and Australian flags, the design features stars inspired by the Australian flag for a playful nod to the collaboration’s heritage. With a relaxed, cozy fit and a soft roll-neck collar, this sweater is perfect for warmth and comfort both on and off the slopes. Pair it with the matching Emu x We Norwegians boots for a coordinated après-ski look that blends style, craftsmanship, and playful international flair. 100% Merino wool Jacquard knit Heavy knit quality (5-gauge) Fully fashioned Rib knit collar, cuffs and hem

The Pioneer Jacket is crafted from premium boiled wool using luxurious Zegna Baruffa yarn, featuring a striking jacquard pattern. With a relaxed, oversized fit and an '80s flair, this jacket closes with convenient snap buttons and offers cozy, warming front pockets. A standout piece blending design with modern style. Perfect as a cozy mid layer in the heart of winter, or worn effortlessly as an outerwear during the transitional seasons.   100% Extrafine Merino Wool Two front pockets Hidden snap button closure ain the front Bold jacquard knit pattern

Designer notes: The 1977 Sweater pays homage to the legendary World Cup competition in Voss, where Swedish ski icon Ingmar Stenmark claimed his first gold medal after previous attempts. As many know, the friendly—but fierce—rivalry between Sweden and Norway runs deep, especially in sports. At We Norwegians, we admire Ingmar’s iconic ski style from that era. Setting competition aside, this sweater celebrates both Ingmar Stenmark and the unforgettable fashion of 70’s skiing.  Knitted in 100% extrafine merino wool, it offers natural warmth, breathability, and softness against the skin. The fitted silhouette and high neck create a flattering, streamlined look, while the five bold colorways bring a fresh, playful edge to your ski wardrobe. Designed for both performance and style, it’s equally at home carving down the mountain or enjoying après ski. Pair it with our Tyin Bootleg Pant or Solo Ski Pant for a striking, retro-inspired ensemble. Quality: 100% Extrafine Merino Wool Mid-weight knit quality Flat knit technique Fit: The model is wearing size S Model height: 175 cm | 5'9" Garment length: 62.5 cm | 24.6" Chest: 83 cm | 32.7" Designed for a slim fit Care: Machine wash cold on delicate/ wool setting Washing bag is recommended Use special detergent for wool - No bleach Do not soak, rub or wring Do not tumble dry Reshape when wet - Dry flat Iron/steam using a cloth

Designer notes: The 1977 Sweater pays homage to the legendary World Cup competition in Voss, where Swedish ski icon Ingmar Stenmark claimed his first gold medal after previous attempts. As many know, the friendly—but fierce—rivalry between Sweden and Norway runs deep, especially in sports. At We Norwegians, we admire Ingmar’s iconic ski style from that era. Setting competition aside, this sweater celebrates both Ingmar Stenmark and the unforgettable fashion of 70’s skiing.  Knitted in 100% extrafine merino wool, it offers natural warmth, breathability, and softness against the skin. The fitted silhouette and high neck create a flattering, streamlined look, while the five bold colorways bring a fresh, playful edge to your ski wardrobe. Designed for both performance and style, it’s equally at home carving down the mountain or enjoying après ski. Pair it with our Tyin Bootleg Pant or Solo Ski Pant for a striking, retro-inspired ensemble. Quality: 100% Extrafine Merino Wool Mid-weight knit quality Flat knit technique Fit: The model is wearing size S Model height: 175 cm | 5'9" Garment length: 62.5 cm | 24.6" Chest: 83 cm | 32.7" Designed for a slim fit Care: Machine wash cold on delicate/ wool setting Washing bag is recommended Use special detergent for wool - No bleach Do not soak, rub or wring Do not tumble dry Reshape when wet - Dry flat Iron/steam using a cloth